Your Logic, Not Ours.
Your logic, not ours. We build tools that match your workflow instead of forcing a generic template.
At a distance, every HVAC and mechanical business looks the same.
Whether you are a $2 million residential shop or a $25 million commercial enterprise, the fundamental requirements of the trade are universal. You need to capture leads, quote jobs, dispatch technicians, manage inventory, and collect payment.
Because these needs are universal, an entire industry of "generic software" has risen to meet them. Companies like ServiceTitan, Housecall Pro, and Payzer have built massive valuation by creating standardized templates that solve these general problems for the average contractor.
For 90% of the market, that template is fine.
But if you are reading this, you likely aren't in that 90%. You are a high-volume operator. And at your scale, the generalization breaks down.
The "Square Peg" Problem of High-Volume HVAC
While the needs are the same, the logic is always different.
A residential swap-out is a linear process. A six-month commercial retrofit involving three general contractors, phased AIA billing, complex submittals, and strict union compliance requirements is not.
Yet, generic software asks the $25M commercial owner to shove their complex, proprietary workflow into the same pre-built boxes designed for a residential handyman.
The result is operational friction. Your office staff develops "workarounds" outside the system using spreadsheets. Your field techs ignore the app because it doesn't reflect the reality of the job site. You end up paying $100,000+ a year to rent software that you spend more time fighting than using.
You have built a successful business by developing unique trade logic—a specific way of bidding, managing, and executing that gives you an edge. Why would you adopt software that forces you to abandon that edge just to fit their template?
The Architect Approach: Software That Obeys Your Process
At Custom Trade Logic, we believe your software should bend to your business, not the other way around.
We don't ask you to change your processes to fit our tool. We start with a blank slate and an architect.
That’s why we do things differently.
We Map Your Reality: Before a single line of code is written, we map your actual, on-the-ground workflows on a whiteboard. We identify where your current generic software is causing friction and where your unique business logic needs to be codified.
We Build Your Core: We don't re-invent the wheel. We use enterprise-grade infrastructure (like Stripe and AWS) for the plumbing, but we custom-build the "brain" of the application—the dashboards, the dispatch logic, and the quoting tools—to mirror exactly how your company thinks.
We Fund it With Friction: Instead of charging enormous licensing fees for a custom build, we utilize an integrated fintech model. By simply capturing the processing spread you are currently losing to generic providers, we fund the development and maintenance of your proprietary system.
Stop Renting Templates. Start Owning Your Logic.
If your business has grown to the point where "off-the-shelf" feels like a straitjacket, it’s time to stop renting someone else's logic.
Your workflow is your competitive advantage. It deserves software that was built specifically to support it.
