Turn fees into a self-funding asset
Turn fees into a self-funding asset: Convert hidden processing fees into a proprietary platform you actually own.
As an HVAC owner, you’ve likely looked at your processing statement and felt a sting. You see a 3.5% or 3.9% fee and accept it as a "cost of doing business."
But here is the uncomfortable truth: You are currently paying for a software empire—it just isn’t yours.
When you use giant vertical SaaS platforms like ServiceTitan, Payzer, or Housecall Pro, you aren't just paying a monthly subscription. You are also handing them a massive "spread" on every transaction you process. These companies have evolved into fintech giants. They negotiate low wholesale rates with the banks and charge you the retail difference.
They use that profit to pay for their sales teams, their high-rise offices, and their stock price. We use it to build your software.
The Hidden Profit Machine
The "Big Three" in our industry aren't just software companies; they are merchant-middlemen. For every million dollars you process, they are likely pocketing $10,000 to $15,000 in pure, hidden margin above the actual cost of the transaction.
They are taking the money your hard work generated and using it to fund their innovation.
We believe that capital belongs to you. By reclaiming that "Fintech Spread," we turn a monthly expense into a Self-Funding Asset. Instead of that money disappearing into a generic platform’s bottom line, it is redirected to fund a dedicated engineering pod that builds, maintains, and evolves a proprietary tech stack designed exclusively for your firm.
The Valuation Multiplier: From "Service Provider" to "Tech-Enabled Leader"
When the time comes to sell your business, a buyer looks at your "Moat."
If you run on the same generic software as the guy down the street, you are a commodity. You’ll be lucky to get a standard 5x or 6x EBITDA multiple.
If you own a proprietary digital engine that manages your commercial bids, documents your jobs with 4K precision, and automates your specific workflow, you are a "Tech-Enabled Infrastructure Firm."
By turning your fees into an asset, you aren't just saving money—you are increasing your company's exit valuation by millions. You are building equity in your own code rather than renting someone else’s.
Total Flexibility: You Control the Implementation
We understand that every market is different. That’s why we give you total control over how this 1% Digital Infrastructure Fee is integrated into your business logic.
1. The Automated Line Item We can automate the fee as a "Digital Infrastructure & Documentation Fee" on every invoice. Your customers pay for the premium experience, the digital portal, and the site documentation they receive. In this model, your software becomes completely free because your customers fund the innovation.
2. The Invisible "Labor" Adjustment If you prefer a cleaner invoice, we can automate a 1% adjustment into your labor or overhead rates. The customer never sees a "fee," but the revenue is captured systematically to fund your engineering pod.
3. The Surcharge Model For firms that want to be direct, we can apply the fee only to credit card transactions, incentivizing ACH while ensuring that when a card is swiped, your software is being paid for.
The Outcome: A Platform That Pays You Back
At your scale, you are processing enough volume to fund an enterprise-grade software company. The only question is: Whose company are you funding?
Stop paying a "tech tax" to a generic provider that treats you like a number. It’s time to redirect your processing power toward a custom engine that you own, your clients fund, and your competition can’t touch.
